Build an advantage outside of sports

When implemented with the right intentions and education, NIL offers today's student-athletes with a unique advantage to set them up for success as more than "just an athlete."

Our philosophy is built on preparing and promoting New Jersey's top high school student-athletes to allow them to maximize their NIL experience. Through NIL, we can prepare young athletes for life beyond athletics by providing them the structure, resources, and empowerment to achieve success in more than just sports. NIL also enables us to proudly promote those who succeed both on and off the field so that they're equitably rewarded and recognized for their amazing accomplishments.

We handle the effort of sourcing and managing NIL relationships within compliance of state law so that athletes and their families can remain focused on their athletic performance, schoolwork, recruiting process, and, simply, enjoying their time as a high school student.

We believe in a holistic approach to maximize an athlete’s NIL experience. Our responsibilities start with educating athletes and their families about NIL, then using our expertise and guidance to assist them in four key areas.