Who We Are

Mission Statement

To elevate the high school sports platform beyond the field of play. By leveraging NIL through high school sports, we aim to build balanced student-athletes, recognizable local brands, and stronger communities.

Our Belief

New Jersey is a state built on intense self pride and passion. With the number of great athletes who have come through the Garden State, high school sports has long been a major contributor to that pride and passion.

With NIL, we now have the opportunity to enhance the impact high school athletics has on our state even more. Personal and team success no longer only has to be confined between the lines of play. We can now leverage that success to promote our state's top young athletes while also preparing them for life beyond sports. We can now leverage that success to improve the profitability and brand recognition of a local business. We can now leverage that success to strengthen the unity of an entire community. And much more.

By making the triumphs of high school sports more inclusive, we can build another thing to be proudful and passionate of here in Jersey.

NIL can equally benefit student-athletes, businesses, and communities

Core Values

Integrity

We act with integrity in everything we do, along with preserving the integrity of high school sports that makes it so special.

Transparency

We maintain complete transparency with all stakeholders so that trust and compliance is always maintained.

Education

We are responsible for providing our student-athletes with the education and resources to help them achieve success beyond sports.

Community

We serve to strengthen our communities by empowering the student-athletes and businesses that shape them.

Equity & Inclusion

We are committed to helping student-athletes from all sports, genders, backgrounds, and schools. Every top student-athlete has a unique brand and story to tell, and it’s important to us that they get heard. New Jersey is home to some of the most talented and diverse athletes in the country. To represent our state proudly, equity and inclusion will always be a critical component of our mission.

Vision Statement

To be the most trusted company in enhancing the high school athletic experience for all involved, and to make New Jersey the premiere state for high school athletics.